LEAVING THE COMFORT ZONE
What outcome from a workshop can you usually count on besides spending the whole day in one room with at least 10 others? A bunch of half baked ideas for a new project or business plan? Could be. Or you do what T-Online did. They asked us to prepare and execute a Disruptive Workshop that had one goal: make people leave their mental comfort zone! We developed scenarios with the team of T-Online that have the chance to annihilate their business in a couple of years. Specialists were flown in from Berlin and Dubai or broadcasted live from New York to speak to them about the change in journalism that will hit Germany soon. We analysed T-Online’s assets and pain points and focused on strategies that are ready to face the future.